Marketing

Marketing is the production, promotion, and distribution of a product to satisfy customers’ wants and needs. This is the base line of marketing, where the 4Ps of marketing come in place. The first thing before going in to the business world is to research everything from the costs of production, competition. A product is created based on a target group; a product for women, men, youth, seniors, skaters, preps, etc. The price of a product is set based on competing prices, and financial analysis. The fourth P is place (distribution) this includes the location where the product will be sold. Research done before will be very helpful when deciding the locations of the business.

               Marketing is mainly about getting the product out in the market and selling it. Promotion is very important in marketing because this is what will be attracting the target customers. How will a business advertise and sell its product? Promotion is publicizing and advertising the product with the goal of selling it. A promotional plan has four elements: personal selling, advertising, publicity, and sales promotion. Communication is part of marketing promotion; it is how the business will communicate with the customer to convince them that their product will satisfy their wants and needs.